2080principle. Our guiding principle is to create for you a win/win – a win for those 20%+ with communication difficulties and differences and a win for your organisation or business, for your stakeholders, for your reputation, for your legal compliance and social responsibility and for your sense of adventure and desire to learn about this new territory. We believe that the 2080 principle will be a vital part of the new media, marketing, communication and advertising profession.

2080stakeholders. Did you know that at least 1 in 5 people, over 20% have some communication, difficulty, disability or difference, that’s millions of us.

Just think of the citizen that can’t read the latest social services leaflet, or customer struggling with a ‘small print’ instruction booklet on that new phone; or patient unable to read the dosage on the prescription bottle; or ‘silver surfer’ unable to read your latest promotional offer; or teenager struggling with the Highway Code and so it goes on.

Our new media allows us to make major ‘reasonable adjustments’ if only we knew what do, why we were doing it, where, when and to whom. This is where 2080 compliance comes in.

2080compliance. There are three parts to 2080compliance; The Compliance Law, The Compliance Levels and Achieving Compliance. The law is vague, compliance is appallingly low - 81% DRC tested websites failed mandatory requirements - and very few companies are even aware that they can do anything about compliance. Our research says that until now organisations have just not been aware of the need, nor have they thought they were able to meet the needs of this 2080market. Only 4 out of Fortune 500 companies even have a ‘Big Button’ for larger text. Few companies comply with the law – e.g. the UK’s DDA 1995/2005; the USA ADA1990 in making ‘reasonable adjustments’ such as having marketing and communication policies, programmes, plans or practices in place. Times have changed.